Increase Profits with Postcard Marketing
Your Interior Design Business –
Marketing your interior design business with postcards has never been a better idea than it is today.
4 color, glossy, low-cost postcards can drive a high volume of traffic to your web site, generate a flood of new leads, or promote anything you’d like.
After generating hundreds of thousands of dollars from postcards for my interior design business, I must say that they’ve always been a fabulous marketing method and one that has never failed me.
As one of the few long-standing marketing methods that actually produces better results today than in the past, you just can’t go wrong with postcard marketing!
1. Fast Acting – Inexpensive and simple to use, postcards can produce results in just a few days. I could always tell when a new batch of postcards went out, because I would then receive phone call after phone call from new prospects that gave me all the business I could handle, until the next batch went out the following month.
2. First Class for Less – The current postage for mailing a postcard in the USA is only 28 cents. For a measly little 28 cents, the US Postal Service will process and deliver your postcard exactly the same as a First Class letter. No long wait times for delivery or low priority mailings. Your postcards get delivered First Class!
3. No Minimums. No Maximums – You don’t have to send a minimum number of postcards or sort them in any special way to get the 28 cent postage rate. Just toss your postcards, any amount, unsorted into a mailbox just like you would with a First Class letter.
4. Action Packed – When creating a message for your postcard, all you need is a brief “benefits” statement that stresses all the advantages of working with you. Also remember to include what’s commonly known as a “call to action”. Simply, this is your request for the prospect to take some type of action. It could be ‘pick up the phone and call’, or ‘go to our website’, or ‘come in today’.
Postcards have been a fabulous tried and true marketing method for many successful interior design businesses over the years.
Even with the postcard rate having gone up to 29 cents a card, this is still one of the best options for marketing. Everyone is inundated with emails, electronic newsletters, etc and from what I hear from clients, many of these don’t get read because of time constraints and just too much email.
Many people get very little real mail any more. It is mostly junk mail such as credit card offers or bills so the occassional postcard is a welcome piece. I do as Barbara does and send out postcards each month. I get through my entire mailing list in a year this way, keep my addresses up to date, and then can do a new postcard with a new image and start over again.
Good article Barbara!
Just make sure your post cards are printed on recycled and no-bleach paper and use non-toxic inks.
Thank you,
Judith
I like your idea grow business through postcard marketing. What about mailing list. Will you provide the mailing list and posting of the card in USA
Hello!
We could provide the mailing list, however, we’ve found it to be much more cost effective for you, if you provide the mailing list. They are easy to find and purchase online. If you’d like help with that, just let us know. We are happy to help.
Barbara
We still use postcards but in the past 3 years we have done a huge push for on-line. On-line is very time consuming and can get very expensive. Post cards are simple, however a very low ROI. We have dozens of different cards we have tested over the years. I test folded VS flat, I tested different offers and I test different colors. I test different areas and I test different Name brands. TEST TEST TEST
Also, don’t neglect the visual features of the marketing piece. Part of what you are selling has a highly visual and aesthetic component. High quality graphic design, photography and printing can greatly help your marketing effort. Of course, as a general rule, the higher the quality, the greater the cost, thus the need to carefully factor this into your marketing budget. All too often I see interior designers and architects skimping on the visual marketing presentation, when the aesthetics of their work are at least half or what they are selling. And, as for doing it yourself versus hiring a specialist, well, aren’t you selling the specialist route to your clients?